MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan

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TOWS Matrix Analysis 

MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan is a method that delves into an organization’s internal strengths and weaknesses along with external opportunities and threats. In the TOWS analysis process, the goal is to align internal and external factors to generate actionable strategies. This analysis provides a framework for developing targeted strategies that navigate both internal and external dynamics, offering a more creative approach than a traditional SWOT analysis (Escalona et al., 2022). The assessment will focus on conducting a TOWS analysis for UnitedHealth Group. This healthcare organization served millions of people, and we will evaluate its current position and recommend improvement strategies to enhance growth and outcomes. 

MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan

UnitedHealth Group, a major player in the healthcare industry, operates through two key platforms: UnitedHealthcare and Optum (UnitedHealth Group, 2023). UnitedHealthcare stands as one of the largest health insurance providers in the U.S., offering diverse health benefit plans. Optum serves as a health services and innovation company, providing solutions like pharmacy benefits management and advanced analytics. The organization is known for its integrated approach to healthcare, spanning insurance coverage, care delivery, and technology solutions. Leveraging extensive data analytics and technology, particularly within Optum, UnitedHealth Group drives innovation and insights into healthcare trends.

With a broad network of healthcare providers, a global presence, and a commitment to community engagement, the organization is positioned as a leader in the industry. Its financial stability, strategic partnerships, and initiatives in telehealth and digital health underscore its influential role in shaping the future of healthcare. The organization faces certain challenges, such as regulatory changes, increased competition, technological disruptions, data security and privacy concerns, and consumerization of healthcare (UnitedHealth Group, 2023). Now, we will discuss the findings from the TOWS analysis for UnitedHealth Group and will develop alternative strategies for addressing the weaknesses and threats and using the opportunities. Get free MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan.


The TOWS analysis for UnitedHealth Group identifies several strengths. It includes diverse and integrated services, advanced data analytics capabilities by leveraging large datasets, an extensive provider network comprised of healthcare staff members, financial stability indicated by consistent growth, and innovative technological solutions. UnitedHealth Group’s diverse services serve as a comprehensive strength that can strategically address organizational weaknesses and leverage opportunities.

MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan

The complexity of the organizational structure can be mitigated by leveraging integrated services, promoting cross-functional collaboration, and streamlining operations (Jerab & Mabrouk, 2023). The robust data analytics capabilities of the organization can not only address weaknesses related to data security and privacy but also provide insights to enhance cybersecurity measures. The extensive network of healthcare providers strengthens collaborative efforts, improving the coordination and quality of care delivery. Financial stability empowers UnitedHealth Group to invest strategically in diversification, reducing dependence on government programs. The organization’s commitment to technological innovation positions it to exploit opportunities in telehealth and digital health solutions. By aligning these strengths with specific weaknesses and opportunities, UnitedHealth Group can create a resilient and adaptive healthcare ecosystem that addresses vulnerabilities (UnitedHealth Group, 2022).


The MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan for UnitedHealth Group identifies several weaknesses. The weaknesses include complex organizational structure, data security and privacy concerns, provider network challenges, dependency on government programs, and customer service and satisfaction. UnitedHealth Group aims to address its weaknesses through strategic initiatives. The organization plans to streamline its vast and complex structure by introducing agile project management and enhancing communication technologies (UnitedHealth Group, 2022). To tackle vulnerabilities in data security and privacy, UnitedHealth Group will invest in advanced cybersecurity measures and ongoing employee training. Managing a broad network of healthcare providers will be optimized through standardized protocols, improved communication technology, and continuous feedback mechanisms (Kelly et al., 2020).

MHA FPX5010 Assessment 2

Diversifying revenue sources is a key strategy to mitigate dependence on government programs involving market analyses, product development, and strategic partnerships. The organization also seeks to improve customer service consistency by implementing standardized protocols, leveraging technology, and actively addressing customer feedback (Ostrom et al., 2021). These targeted initiatives align with UnitedHealth Group’s strengths, ensuring a more resilient and adaptive approach to addressing weaknesses in the dynamic healthcare landscape (UnitedHealth Group, 2022).


The TOWS analysis for UnitedHealth Group identifies several opportunities. It includes telehealth expansion, population health management, value-based care models, personalized healthcare, and preventive health and wellness. UnitedHealth Group is strategically positioned to leverage several opportunities in the healthcare landscape. By capitalizing on the growing acceptance of telehealth, the organization plans to expand virtual care services through infrastructure investments and collaborative initiatives with healthcare providers (Al-Samarraie et al., 2020). Leveraging its robust data analytics capabilities, UnitedHealth Group aims to actively participate in population health management, focusing on preventive care programs to improve overall community health.

TOWS Matrix Analysis and Strategic Plan

Seizing the transition to value-based care models, the organization plans to align with healthcare providers, implement outcome-focused care delivery, and utilize data analytics for continuous quality improvement (Gibbs et al., 2021). The trend towards personalized healthcare offers the opportunity to develop customized health plans, utilizing the organization’s data analytics infrastructure to tailor services to individual needs. UnitedHealth Group aims to promote wellness programs by integrating existing health services and leveraging its extensive network for preventive care initiatives. These strategic initiatives align with the organization’s strengths and position UnitedHealth Group as a leader in shaping the future of healthcare delivery and management (UnitedHealth Group, 2021).


The TOWS analysis has identified several threats regarding the UnitedHealth Group. The threats include regulatory changes, increased competition, technological disruptions, data security and privacy concerns, and consumerization of healthcare. MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan, UnitedHealth Group strategically addresses threats by proactively adapting to shifting regulations through a dedicated regulatory affairs team and agile business strategies.

MHA FPX5010 Assessment 2

To navigate intensified competition, the organization focuses on differentiation, innovation, and customer satisfaction, investing in research and development and fostering strategic partnerships (Galera‐Zarco et al., 2020). Embracing technological advancements is a key strategy, with initiatives including innovation labs, partnerships with tech companies, and continuous workforce training. Addressing concerns about data security and privacy involves prioritizing robust cybersecurity measures, encryption technologies, and comprehensive employee training. Meeting increasing consumer expectations is achieved through investments in user-friendly digital platforms, personalized health programs, and active feedback mechanisms to enhance overall satisfaction. These strategic responses align with UnitedHealth Group’s strengths and position the organization as adaptable and customer-centric in the ever-evolving healthcare landscape (UnitedHealth Group, 2021).

Alternative Strategies

UnitedHealth Group can implement alternative strategies to uphold its competitive standing. The organization aims to sustain agility through continuous organizational restructuring and establish an innovation hub to deploy cutting-edge solutions rapidly. Strategic alliances beyond healthcare will diversify revenue streams while a robust cybersecurity ecosystem addresses data security concerns (Safitra et al., 2023).

MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Plan

Integrating customer-centric technologies ensures personalized services, and accelerating telehealth services positions the organization at the forefront of virtual care (Kelly et al., 2020). Ongoing training programs foster a skilled workforce, and leading the transformation to value-based care models aligns with industry shifts (Santarsiero et al., 2021). These strategies collectively leverage strengths, address weaknesses, exploit opportunities, and mitigate threats, ensuring UnitedHealth Group’s adaptability and resilience in the ever-evolving healthcare landscape.

Related Assessment: MHA FPX 5010 Assessment 1 Current Environmental Analysis


In Conclusion MHA FPX5010 Assessment 2 TOWS Matrix Analysis and Strategic Planning method that delves into an organization’s internal strengths and weaknesses along with external opportunities and threats. The assessment focused on conducting a TOWS analysis for UnitedHealth Group. It evaluated the organization’s current position and recommended alternative improvement strategies to enhance growth and outcomes.


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Escalona, M.-J., Parcus de Koch, N., & Rossi, G. (2022). A quantitative SWOT-TOWS analysis for the adoption of model-based software engineering. The Journal of Object Technology, 21(4), 4:1. 

Galera‐Zarco, C., Opazo‐Basáez, M., Marić, J., & García‐Feijoo, M. (2020). Digitalization and the inception of concentric strategic alliances: A case study in the retailing sector. Strategic Change, 29(2), 165–177. 

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Safitra, M. F., Lubis, M., & Fakhrurroja, H. (2023). Counterattacking cyber threats: A framework for the future of cybersecurity. Sustainability, 15(18), 13369. 

Santarsiero, F., Lerro, A., Carlucci, D., & Schiuma, G. (2021). Modeling and managing innovation lab as catalyst of digital transformation: Theoretical and empirical evidence. 

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