In marketing and publicity campaigns, the image and perception of the message play a crucial role. Whether we are selling cars, clothes, or launching a campaign on childhood obesity, it is essential to create articulate, engaging, and easily understandable content. Sloppy and careless work will not be well received by the target audience. As the saying goes, “You don’t get a second chance to make a good first impression.”
The effectiveness of our publicity campaign will depend on the approach we take to target specific audiences. When targeting teens, for example, we need to consider their preferences and where they are most likely to engage with the message. Choosing the right medium is crucial to reach the intended audience. To ensure success, our campaign needs a persuasive argument, a cohesive presentation, and proper execution.
SOCI 4080C Week 5 Journal Entry: Effectiveness and Ethics in Publicity Campaigns
Ethics play a significant role in any publicity approach. It not only builds trust and community between the parties involved but also creates sustainability for the campaign or movement in the long run. As discussed by Loeb (2010), fostering a “web of connections” or “engaged communities” is key to bringing about the desired changes (p.205).
Loeb, P. R. (2010). Soul of a citizen: Living with conviction in challenging times. New York: St. Martins Press.